Discrimination I think can be tied to evolutionary roots, where, if we saw something we didn't completely understand we were afraid of it, or immediately acted hostile, (such as a new animal or a man you've never seen before). Of course, we no longer are cavemen, these traits still are embedded into our way of thinking, unfortunate. I'd think that a way to get around it is to literally explain the entire situation and show people that being a furry really isn't that bad. Of course, there are those who don't listen, and are just blinded by their own sense of ideologies who refuse to change there belief, hmm... Not entirely sure what can be done about those people.