I don't hide it, but I don't show it off. If the topic comes up, I explain it's nothing weird or creepy and Its not about sex stuff lol
I do the same: I don't hide it, but I don't show it off either. I think that's the best way to go about it. At least so far it's been good for me ;D
But I focus on what it is rather than what it isn't. If I tell you to not think of a pineapple, you're going to think of a pineapple. Hence why I don't bring up the weird stuff or any other things that it's not necessarily about. Besides, I'm not into that stuff, so why would I explain what it isn't if it doesn't apply to me?
So for me in most cases I explain it as this -as most people really don't get any of this stuff-
'It's about fantasy creatures, often with human characteristics. Take The Lion King as example or any other animated movie about animals/creatures'
That's when I see their faces light up and they get it x)