Yeah, and in denial too. Though I see some of that activity as normal I think that people take it too far and can't control themselves or limit their... "intake". But, as long as it doesn't go against another person's wants or such, I really don't care much - I believe they should enjoy themselves at the same time... Tricky subject to me.
Do you want to be able to do something someone else can do and admire them for that? (example: you get some random famous Footballer and go "I want to do that!")