Half the time.
Have you never heard of Oscar Mayer hot dogs or their commercial jingle that goes "Oh I wish I was an Oscar Mayer weiner, 'cause that is what I'd truly like to be. 'Cause if I was an Oscar Mayer weiner, everyone would be in love with me!"?
((There's also an Oscar Mayer bologna jingle that goes "My bologna has a first name, it's O-s-c-a-r. My bologna has a second name, it's M-a-y-e-r. Oh, I love to eat it every day and if you ask me why I'll say...'cause Oscar Mayer has a way with b-o-l-o-g-n-a!"))