Well, since he didn't know who she was anyway, that's a contributing factor. When you don't know who the person is, you don't really pay attention (so it doesn't really make me giggle, no). I saw the story of her death right next to Michael Jackson's on Yahoo! News.
And I'm still a little sad about Billy Mays. He annoyed me sometimes but he was a great spokesman.
Do you know who Billy Mays is?