I dont think that many people actually believe encyclopedia dramatica. It's more stuff like the mainstream media, csi, youtube and something awful. Youtube isnt so bad though since you get both sides of the coin on there. Also, people like to talk about freaky things, so when they hear about something they think is freaky, they'll tell it to everyone they know. If it's told to them in a more reasonable way, then they dont feel the excitement of something juicy